Last updated: 7/2009

for Advertising and Promotional Copy. Creative Advertising Resource. Advertising know-how for beginner and professional alike. The art of successful small business advertising.
Word Power 3 is the advertising resource book that gives you all the advertising techniques and tools you need to produce effective, creative advertising. Thousands of sales prove that it's easily one of the best Books on Creative Advertising on the net. Ideal for small business advertising.

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Free Download: Read a 21 page excerpt taken directly from Word Power III, The Copywriters' Bible. We believe this is one of the top 10 e-books on the net, so why not see for yourself?
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ONE OF THE MOST PRACTICAL BOOKS ON ADVERTISING TECHNIQUES YOU WILL EVER READ...AND YOU'LL READ IT CONSTANTLY!
(Thousands of advertising tips and tools in one package.)
Word Power III gives you over 200 pages of solid Advertising Techniques, Advertising Tips and Copywriting Solutions. All carefully indexed for finding fast answers to advertising problems. The 'Copywriters' Bible' is a creative goldmine.

Because the book provides everything you need to create good advertising:
Advertising Techniques and Valuable Copywriting Tutorials. 100s of Usable Headlines. 100s of Taglines & Calls To Action. 100s of Guarantee Lines. 100s of Price Defender Lines. 100s of Copy Openers. 100s of Pay Offs & Link Lines. This is an amazing Advertising Techniques Resource Book.
You just lift the phrase or concept straight off the page and adopt or adapt to suit your advertising project.
Word Power III also includes our unique Sales Writers' Thesaurus, which gives you the sales message you need, when you need it. We call it the Copywriters' Bible because it cures writer's block for ever.
Click here to read more about Word Power III, or here to see the full table of contents.

A WORD TO HARASSED ADVERTISERS FROM PAT QUINN
Close to 40 years ago in London, I was taught the basic principles of creative advertising by one of the greatest Copy Chiefs who ever put pen to paper. This man was a genius.
The advertising agency for which we both worked was one of the three most creative outfits in the country...and I'm probably being charitable to the other two. But it was hammered into me that, just as there are only eight musical notes, so there are only half-a-dozen creative advertising themes; and every ad campaign is merely a variation on those themes.
I was also taught that benefit - large benefit - is the sole of advertising. In other words: 'buy this product, get this benefit'. And if your target market doesn't immediately see the benefit to them of owning your product or buying your service, then your advertising is flawed and will fail.
But how do you devise benefit-ridden campaigns on a regular basis? Easy? You re-work material which has worked well in the past. It's the 'variation on the theme' ploy. And here's how you do it:
During the many years that I've been in the advertising business, I have filed everything I have ever written. This means that I can refer to it when stuck for a decent idea. It occured to me, therefore, that I could make all of this material available to others. They wouldn't have to spend hours knocking their brains out to come up with creative concepts that would not only satisfy the creative strategy, but would also be worth putting their names to.
You might, of course, say that this is cheating, or plagiarism, or some other Greek word I've never heard of. As I've said, ladies and gentlemen, there is nothing new in the advertising business - only new ways of treating old ideas.
Which is where WORDPOWER III comes in. It's the advertising techniques book that's collated from my own career writing for some of the biggest organisations in the world. It's a goldmine of concepts that I don't mind you stealing!
Now you can have an advertising resource at your elbow via which you can devise professional, hard-selling sales propositions that really do move products off shelves.
With WORDPOWER III, you get a brainstorm buddy who only wants to make you look good!
Pat Quinn, M.A., Ph.D

WORD POWER 3 - THE CREATIVE ADVERTISING BIBLE
This website is dedicated to advertisers of all kinds. To staff copywriters, to freelance copywriters and to those who write their own small business advertising. So it's for professional and non-professional writer alike.
Word Power III truly is the advertisers' bible. It's not only a great tutorial on advertising techniques and creative advertising, it also contains a wealth of creative concepts that you can adapt and adopt. In other words, it's an advertising resource book that you will refer to again and again.
If you buy only one book on advertising techniques this year, you may be wise to make it this one. Because Word Power III puts all the advertising concept tools at your fingertips. It sparks your creativity; and it will help keep your advertising looking good!
Over the past few years, all three versions of Word Power have sold like hot cakes! Mostly to professional advertising people. Just ask yourself why, then download your free 21-page excerpt (top left).
In essence, we're offering a top-rate e-book, from an undisputed master of advertising and promotional copy. In a career spanning 40 years, author Pat Quinn has helped sell millions of dollars-worth of product via his copy skills. So, if you want to be as successful as he is in the advertising game, take a second and closer look at Word Power III.

Here's what Digital Women (a super site for women who are serious about succeeding) had to say about Word Power III:
My NEWEST Find!
I don't know why I get so excited when I find a new e-book to promote. Yes, I do....it's because there is so much junk out there and I have wasted a lot of money on junk, so when I find a good one, I can't hardly wait to share it. Here is my latest new find: Word Power III: The Copywriters Bible by Pat Quinn.
This guy is hilarious! I love it when someone can deliver a message with a little humor. It helps make the messages stick. Anyway, he is an ad copywriter and a darn good one! Even if you don't buy his e-book, at least sign up for his free newsletter! The book is full of pure gold for you. It has 203 pages of material and it's a STEAL at only $24.95. If you have a web site, then his ad copywriting techniques are a must, plus he is such an expert in headlines that really grab your attention. Run to get Word Power III Now!
Reprinted by kind permission of: Rebecca Game
http://www.digital-women.com

What Readers Say:
"As a freelance copywriter / tv producer, I've probably read dozens of 'help' books on the subject of advertising copy. Most of them were not worth writing, never mind reading. And most are too banal for words. But Word Power III is in a class of its own.
Rarely has so much knowledge and experience been pulled together in one volume. Never have I seen so much practical information in one place.
If you'll take a tip from an old hand, put Word Power on your computer. Make a short-cut so that you can get to it in a hurry, then use it for all it's worth. At any price it would be a steal. At less than $25 it's a smash-and-grab!"
Steve Kelly (Copy & TV production)
Cork, Ireland

HERE'S WHERE TO GET YOURSELF A:

It's titled:
The Secrets of Successful Low Budget Advertising

by Pat Quinn
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WORD POWER 3: Advertising Techniques, Creative Advertising, Small Business Advertising, Creative advertising techniques and copywriting know-how. Books on Copywriting, Co